Without it, we would’nt be where we are now.
Can you imagine someone building a company without a coffee? Me neither. So what is this about? Lets have a look from ecological standpoint.
FAIRTRADE, Rainforest Alliance? It’s difficult…
That is nothing with a certified label on the products, rather like a band (music) that has no contract to a music label and do everything on their own with no one on the way to grab an extra coin.
Fact is if you buy “FAIRTRADE” products you wont be buyin’ direct trade coffee. Of course you don’t have the fair in the trade at this point. No one tells you if that company has standards that you don’t agree with.
There are suppliers that only cooperate with partners that have “fair trade like standards” or “Direct Fair Trade” as they call it i.e. Sina Green, Sol Caribeno, Direct Coffee, Moema, Green Cup Coffee, Oromo (no ads).
Currently I’m getting coffee from companies mentioned above. I’m happy to see some of them regularly at local supermarkets.
In the end give yourself some time in the coffee corner of your local store and just study the sh*t out of that company (meaning 5min googleing).